SEO Experimentation Made Easy

Automatically generate and run experiments to grow your organic search traffic.

How It Works

1

Generate Ideas

Apparatus generates ideas for experiments to increase your search traffic.
2

Capture Website Changes

Apparatus automatically records every change and new piece of content on your website.
3

Track Impact

Apparatus tracks the impact of the changes and sends you easy-to-read reports.
4

Be Data Driven

Understand what content and which optimizations work for your business. Use Apparatus to learn faster.

Benefits

Before

Ideas were generated once a quarter by manually combing through the performance of existing content
Experiments were manually tracked using spreadsheets and often left unfinished
Marketers struggled to tie website changes to impact in search traffic and conversions

After

Apparatus analyzes your existing content and trends in traffic to find SEO opportunities in real-time
Apparatus tracks experiment progress and sends you a notification once the experiment finishes with its result and what to do next
Apparatus monitors meaningful website changes so you always have a history of changes and their impact on your search traffic