SEO Experimentation Made Easy

Automatically generate and run experiments to grow your organic search traffic.

Get early access to a cutting edge tool that will help grow your organic traffic.
And, as an added bonus, you get a personalized onboarding that includes a free opportunity audit where we will dive into your site's SEO and find the biggest opportunities.
Just fill in your email and we'll be in touch!
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How It Works



  • Ideas were generated once a quarter by manually combing through the performance of existing content
  • Experiments were manually tracked using spreadsheets and often left unfinished
  • Marketers struggled to tie website changes to impact in search traffic and conversions


  • Apparatus analyzes your existing content and trends in traffic to find SEO opportunities in real-time
  • Apparatus tracks experiment progress and sends you a notification once the experiment finishes with its result and what to do next
  • Apparatus monitors meaningful website changes so you always have a history of changes and their impact on your search traffic